A question worth a grand!
Do you want to know how I saved £960 for one of my client by just asking just one question?
While analyzing their telecom set-up, the question that I asked was, ‘do you use your burglar alarm’? The answer was ‘no, we don’t use our alarm as we have another monitoring system’.
So I advised them not to renew the telephone line that was connected to the alarm, while signing their new contract.
The figure of savings for them for that telephone line over the 5 year period (with existing supplier BT) came to £960.
Obviously, they didn’t renew their contract with BT but signed up new contract with us. We saved even more in the process by providing reduced tariffs etc.
We even installed a new telephone system without them paying any extra for it, as we adjusted that cost against the saving that they made. It was simple question that brought great results!
Do you know if your business has got any unnecessary telecom setup waste? I’ll be very happy to help in identifying it!
About the blog author:
Raj Deokar, is the director of Pink Connect (Northampton) Ltd. Raj has got over 15 years experience in Telecommunications.
You can reach Raj Deokar on 01604 217271 or email him at northampton@pinkconnect.com
How to Track Your Advertisement Effectively
Many businesses pour money on advertisements without knowing if it’s working or not. Be it Google pay-per-click, newspaper / magazine advertisement or yellow pages, if people are calling with enquiries, it’s difficult to manage tracking of enquiries that such advertisements are generating.
Will it not be good to find out if certain advertisement is working or not? And if it isn’t working then either stopping it or changing its copy, design or offer to make it work!
Recently, I applied a simple tool for advertisement for a business to figure out what’s working and what’s not. We then stopped what wasn’t working and saved literally hundreds of pounds per annum. Instead, we took small amount from that budget and invested it in what we found was working. The business generated more enquiries, got in control of their marketing budget and saved money.
The tool I am talking about is our “Inbound” telephone numbers (some call them as tracking or virtual numbers). You get such numbers starting from £5 per month plus the cost of inbound calls. You then point these to your main number (or even to a mobile number). Then you use such Inbound numbers in your advertisements.
The beauty of these numbers is that when your customers call you using these numbers, call details logged on to a web based system where you can get call statistics. It helps you to identify which geographical area your calls are coming from, are there any specific days / time you get more calls on etc. But most importantly it helps you to calculate your return on investment (ROI)!
Raj Deokar, who has 13 years of experience in Telecom, is the Director of PinkConnect (Northampton). Raj helps SMEs in Northampton area to improve efficiency and reduce cost.
Is your high street store open?
Marketing is a key activity for every business, telling your target customer base who you are and what you have to offer is critical to its success.
Organisations market themselves via numerous means, web sites, brochures, flyers and publication adverts, all with the aim to get people to contact them.
A scenario
You open your local paper and a large advert announces a new shop is opening in your high street and has an array of products that really interest and excite you.
You set aside next weekend to go and see what this company has to offer
But when you get there no one answers the door, you try ringing the phone number but it rings continually or is engaged, you try again a little later and you are able to leave a message, but after a couple of days nobody returns your call.
How many times would you go back to that shop?
Well over 95% of the people I ask such a question, respond with “Never”
So why do so many businesses act in a similar vein to this high street shop, its clear what the future holds
How many companies know the following in a day or a week
- How many calls were received in a day/ week
- How many were answered
- How many rang off without talking to someone or leaving a message
- How are you able to capture the details of the people who did ring off and call them back
- How much is each missed opportunity worth
A clear telecoms strategy is as critical to any business as its marketing strategy
And the cost to implement a credible solution?
Well it can be significantly cheaper
Business of the Year Award Finalists!
Great news for Pink Connect as we have been selected as a finalist for the ‘Business of the Year 2011′, given by Pride of Stratford Awards 2012.
We are absolutely thrilled as it is a fabulous achievement and showing that all our hard work has not gone unnoticed.
The winner of the award will be chosen on February 17th, so let’s keep our fingers crossed!
Great testimonial for Great Service
BNI TESTIMONIAL
RAJ DEOKAR – PINK CONNECT
We was in the process of reviewing our company mobile phone package, our existing supplier had submitted renewed costs and we also acquired a number of other options from direct suppliers (Vodafone, o2 etc) Pink Connect had one advantage of visiting and listening to what we personally all wished to have, the quotation was submitted professionally and quickly—the proposal gave us a saving from previous and a better service to suit our needs.
Raj has personally helped set up the phones and has answered any queries we have experienced, I would have no hesitation in recommending Raj to any of my contacts requiring a review of their company mobile phones.
Kind regards, Mark Brown
DATS Print Services Ltd
UK Mobile users wasting £4.9bn a year on the wrong tariff!
According to the latest report by ‘billmonitor’, created and run by Oxford University mathematicians, UK Mobile users are wasting £4.9bn a year on the wrong mobile tariff!
At Pink Connect, we have always said that 82% of business mobile customers are on the wrong tariff. Billmonitor says this percentage is 76% for all mobile customers. Since it doesn’t take data and text into consideration this figure could have been higher!
Due to fear of going above the allowance offered in their tariffs (named as “bill shock”), customers typically bought FOUR times more talk time that they actually used.
The report claims that if everyone used the right tariff, the UK could stop wasting £4.9bn a year that is being spent on wrong tariffs. The task of choosing right tariff is difficult as there are over 8m contract permutations available to mobile customers!
You can read full story on this on BBC website by clicking on the following link:
http://www.bbc.co.uk/news/technology-12996175
At Pink Connect, we offer FREE mobile bill analysis and advice to select the best suitable tariff for your business. We are committed to bringing down the wasted £4.9bn spent on wrong tariffs!
About the blog author: Raj Deokar, is the director of Pink Connect (Northampton) Ltd. Raj has got over 13 years experience in Telecommunications.
You can reach Raj Deokar on 01604 217271.
The Truth about Bluetooth
Raj Deokar, Pink Connect Northampton, was recently speaking to a friend who had just got a new mobile phone. The proud owner of this new piece of kit told Raj, “it has got all sorts of new features including 
Bluetooth” and Raj replied, “well that’s really cool, what do you use it for?” to which the answer was, “it enhances my mobile signal but I don’t use it specifically as such!
Being an expert in telecom and mobile, Raj was shocked by his answer! So he thought of putting together some of the many ways one can use Bluetooth:
- One of the obvious uses of Bluetooth is to connect mobile to your Bluetooth headset – flexibility and handsfree talk
- Connect mobile to Bluetooth enabled car handfree systems – handsfree talk, handsfree dialling (if mobile accepts voice dialling)
- Connect PC/Laptop and Mobile – data exchange, synchronize calendar and contacts
- Connect to other mobile device – data exchange, play games against another person’s device
- Connect devices to Bluetooth enabled printers – send data to printers without wire
- Connect devices to Wifi systems, TVs – audio / photo / video transfer (Bluetooth high speed technology) without wires
- Use PC devices such as keyboard, mouse, headsets wirelessly – flexibility without cords
- Connect Bluetooth headset to Landline phone and Mobile phone at same time – flexibility of having just one handset for landline and mobile
- Marketing use – some already use Bluetooth as a marketing tool. E.g. A retail unit transmitting message over Bluetooth about discount offers that can be received by mobile devices of people passing by.
- Some other uses include in camcorders, hi-tech devices and various other industries – there are literally thousands of devices that make use of Bluetooth technology.
More facts about Bluetooth®:
- Bluetooth is a wireless technology (uses r-waves in 2.4 Gigahertz range). It’s secure (as pairing is required), low energy consuming and one of the inexpensive ways of connecting and exchanging information wirelessly between devices. It allows Bluetooth enabled devices to talk to each other over short distances (PAN – Personal Area Network – range up to 33 feet).
- Bluetooth brand and technology is promoted by a non-profit group called Bluetooth SIG (Spec. interest group) so no single company owns the technology.
- The kind of technology that Bluetooth uses dates back to discoveries pioneered by military in 1940s.
- The name ‘Bluetooth’ is from 10th century Danish King – Harold Blatand or Harold Bluetooth who was instrumental in uniting warring functions!
Are you using your Bluetooth enabled devices effectively?
PS. At Pink Connect, we provide range of mobiles with Bluetooth and fully installed hands-free car kits that are great value – all with our friendly customer service!
Super-fast fibre internet is the answer for this delighted customer!
David Cameron of Pink Connect Watford has just connected a delighted Prontaprint with the fastest speeds on the internet. Pink 
Fibre Pro has given Aarif Merali (pictured right with David) upload speeds of up to 10Mb and download speeds of up to 40Mb!
“Our previous supplier provided us with a very slow broadband connection and we needed to improve the speed in order to cope with the larger file transfers that our clients were demanding. Pink Connect came in to evaluate our requirements and managed to provide the Pink Fibre service which increased our broadband speed twenty fold.” said Aarif.
“From the initial requirements gathering, installation and post-installation follow-up Pink Connect were extremely professional and competent while demonstrating a great deal of understanding for our requirements. I would have no hesitation in recommending their services and, in particular, their Pink Fibre service. If you haven’t done so already – go Pink!”
If you would like to know whether you too can take advantage of the fibre superhighway, just contact the friendly team at Pink Connect
Beat bad weather in new year with Inbound!
Bad weather makes it difficult for many organisations to operate as normal. Whilst employees struggle to reach their workplace, desk phones are ringing unanswered as customers and suppliers try to place orders, reschedule appointments or seek customer service. Due to this, business profit can suffer heavily.
With “Inbound” service, you can have one or more numbers mapped to your existing landline or mobile number. These “Inbound” numbes can be geographic (starting with 01 or 02) or non-geographic numbers (starting with 08 or 03 etc).
“Inbound” service enables you to do following:
• Online portal enables instant redirection of calls by you – so if you or your staff can’t make to office due to bad weather you can receive calls on any number by using online portal
• Ease of use means changes can be made to multiple numbers simultaneously
• A host of extra features – send calls to a recorded announcement giving advice or information
• Network based call queuing to deal with excessive demand
• Call tracking gives precise information to measure your marketing activity along with giving answers to following questions:
- Where are my Customers located?
- How many Customer calls are getting through?
- When are my busy hours?
- What are my call trends?
So whatever is the weather, our “Inbound” service means that these calls will be answered, even if no one makes it into the workplace!
PS. You can see more information on our ‘My Inbound’ service by clicking here: http://www.pinkconnect.com/my_inbound.html
Advertise your business for just a small donation to Charity.
Hi there,
Yes I have have somehow hit upon this crazy notion that I am capable of running the 26 miles of the London Marathon. The last time I ran was at school some 15 years ago, I have done little or no exercise since then and have smoked heavily up until last year.
Before I made this somewhat crazy decision I did do a test run of just over 10miles and keeping in mind I was completely un-prepared and running in my work shoes I am still fairly confident I can pull it off.
As its mainly businesses that I am connected with I am offering the chance to get your logo onto the Virgin Money web page (link below) and printed onto the kit I train and run in. The logo would also be displayed at the many business meetings and exhibitions I will be attending in the next few months.
£20 will get your logo onto this Virgin Money Website that has (received over 4000 mainly local visits in its first week alone). The logo will also be a click-able link to your website which will not only generate traffic to your site but will boost your search engine results considerably.
£40 will get your logo on both the Website and printed onto the top that I’m training and running in. Naturally I’m going to be shouting about this from a very great height and grabbing any PR available. I’m sure to be photographed at many different opportunities in the top with your logo on.
Any ideas, help or advice would be much appreaciated so please email or call me any time. danny@pinkconnect.com or 07739178234
If you’d like to make a donation you can visit…
www.virginmoneygiving.com/DannySnelling
If you can think of no way to help and don’t wish to make a donation please at the very least visit the Facebook Page and hit the “like” button.
http://www.facebook.com/pages/Danny-Snelling-Runs-the-London-Marathon-for-EAAA/144295175627947
Thanks for your time and support.
Kind Regards
Danny Snelling
