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Posts Tagged ‘social networking’

Management consultancy McKinsey has identified 10 technology trends that will force executives to anticipate and respond to their effects on their enterprises.

• Distributed co-creation moves into the mainstream
• Making the network the organisation
• Collaboration at scale
• The growing “internet of things”
• Experimentation and big data
• Wiring for a sustainable world
• Imagining anything as a service
• The age of the multisided business model
• Innovating from the bottom of the pyramid
• Producing public good on the grid

McKinsey said it identified emerging internet technologies, increased computing power, and fast, pervasive digital communications as key forces changing the management landscape back in 2007.

“Since then, the technology landscape has continued to evolve rapidly,” it said. It noted that Facebook has quintupled in size in two years to touch more than 500 million users. More than four billion people now use cell phones, and 450 million access the web from a mobile. Read the rest of this entry »

Original article published on comms business news http://www.commsbusiness.co.uk/News_Article_JS1.cfm?NewsID=11465

Stephanie Watson of MZA

UK companies could be missing out on new ways to interact with customers and employees because of their reluctance to follow US consumers’ rapid uptake of social media according to new global comparative studies on the Web 2.0 media in business and customer communications.As well as slower acceptance of social media, a UK study suggests clear differences in how consumers and business use social media such as LinkedIn and Facebook. A study of 1500 UK consumers by Siemens Enterprise Communications showed that a clear majority (over 60%) use social media and nearly one in three (30%) want to interact with businesses via social media.

A separate study of 1000 office workers in the UK by Siemens Enterprise Communications showed that 30% don’t participate in social networking in the work place or aren’t aware of their company’s participation in social networking activity. More surprisingly, over 60% of businesses in the UK still don’t have a formal social networking policy in place.

Read the rest of this entry »